By this time, if you have an iPhone, iPad, or are a member of a Facebook, I am sure you have heard of Candy Crush Saga. For over a month now, it has been in the top 5 apps on Apple's App Store and is popular among people of all ages. Its addictive gameplay, cute graphics, and amazing price (free) makes everybody want to download it. Even the icon (shown below) makes you want to have it on your iPhone's home screen. All of this is true until you really start playing.
You beat the first 15 levels easily, no retries needed. Then you start losing sometimes and have to retry some levels. Eventually you come to the point where it says you have to wait 30 minutes before retrying, or you can ask your Facebook friends for more lives, or you can buy more lives right away through an in-app purchase. Well, you decided to wait the half-hour and keep playing and all is fine and dandy, right? Wrong! At some point, your addicted mind will keep you involved in this game until you reach level 35. Why did I specifically mention level 35? Because that is the last level that you can play unless you get your Facebook friends to help you out, or you pay $0.99 to unlock the next episode through an in-app purchase. So already you can see the scheme that is going on, but still it get worse... you have to keep paying or getting your Facebook friends to help you if you want to keep on unlocking new episodes (sets of levels).
King.com (the creators of this game) know that out of the millions of people that play their game, some will pay to unlock the episodes. How did they get these millions of people to play their game? Through the players who went through their Facebook friends to get extra retries or to unlock new episodes. By sharing that you are playing Candy Crush on Facebook, the whole world gets to see the game and learn about what Candy Crush Saga seems to be.
You keep playing the game, despite the whole money-making purpose of it, and eventually you see the charms in the top-left corner (inside the Yeti Shop). They look all cute and very helpful, and they only cost a merely $16.99, $24.99, and $39.99. Once again, out of the millions of people who play this game, some suckers will pay for these charms.
If you couldn't already tell, I will make my point plain and simple. King.com is like a meth dealer. They start you off for free, but once you are addicted, they get you to pay. So if you are smart and don't want to risk being a sucker for King.com, stay away from Candy Crush Saga.